What They Did Right – Teamed up with advocates in different media to promote global warming awareness. This 2022 collaboration builds on Epson’s 2021 marketing campaign, which promoted the heat-free technology used for its printers. In its Facebook put up, Epson highlighted Dr. Myers-Smith’s perception that “small changes” in folks’s day by day lives can positively influence the atmosphere, including the Arctic region. The University of Edinburgh professor has spent almost 20 years studying how local weather change has altered the Arctic tundra. The corporate’s social media posts concerning the marketing campaign have a link to its webpage explaining how its inkjet printers use no-heat Piezo ink ejection, in contrast to different inkjet machines that use thermal heat to release the ink.
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